CRM and Marketing Analyst - Maternity Leave Replacement (12 months)

CRM and Marketing Analyst - Maternity Leave Replacement (12 months)

Birks. Pure Delight

Established since 1879, Birks is a luxury jewellery store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each and every one of our clients.


As a CRM and Marketing Analyst in our Marketing Department for our Birks Corporoate office, you will get to embody our belief in the promise of a brighter tomorrow through each interaction. As such, you will get to work in a highly motivated team that values excellence, hard work and team work.


This is a full time Temporary Contract for a 12 month Maternity Leave Replacement.

Are you our hidden gem?

A result driven candidate that firmly believes in providing an excellent and unique experience to every client.


Reporting to the Director, E-Commerce and Digital Marketing, the CRM and Marketing Analyst provides the Marketing, Merchandising and Store Operations departments with integrated customer database information, through statistical analysis and business integration of available data and analysis, and is the key contributor in converting data and information into business insights that will drive incremental traffic and sales, resulting in incremental margins and profits.



To do so, the CRM and Marketing Analyst will be expected to…

  • Manages the ongoing customer data hygiene and append processes
  • Manages customer segmentation and audience lists for targeted marketing campaigns, including email, social media and other digital channels, as well as direct mail and in-store events
  • Determine target audiences in order to devise effective, omnichannel campaigns
  • Prepares and maintains individual campaign data and analysis for direct mail and other integrated multi-channel communications, including, but not limited to: daily marketing campaign results, monthly campaigns and annual baseline results reporting, executive summaries of key findings
  • Recommends marketing campaigns based on database analysis, promotional results (including UPC tracking and customer purchase patterns), evaluates program liabilities and overall performance
  • Working with the Manager, Digital Communications, builds use cases to support  lead generation strategies, coordinating with stores and digital assets to build customer database
  • Segments lists based on behaviours, such as past email engagement, website interactions and purchasing behaviour (e.g. cart abandonment, site page visits, past purchases in specific product categories, etc.)
  • Manages trigger email campaigns throughout the customer lifecycle to maximize sales
  • Measures results and optimizes the lead nurturing workflows for these segments to convert leads into customers
  • Analyzes customer journey, providing key insights and creating relevant customer personas
  • Supports non-marketing and special investigative analytical efforts or reporting for associates in sales, merchandising, credit, customer service and other relevant departments to help them make more effective decisions
  • Performs user acceptance testing in relation to ERP implementation
  • Supports implementation of customer data platform and marketing automation software, setting up key metrics and workflows


Our ideal candidate has…



  • Bachelor or Master Degree in Statistics, Economics, Computer or Data Science, Math, BI or any quantitative degree


  • 2-4 years’ experience in CRM, customer analysis and segmentation

  • 1-2 years’ experience managing email lifecycle deployment/operations

  • Experience in retail or fashion retail (an asset)

  • Excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation

  • Highly analytical and able to derive meaning from data

  • Knowledge of Microsoft D365 and Magento (an asset)


  • Excellent analytical and reporting skills
  • Strong strategic skills
  • Advanced knowledge of Microsoft Excel (reporting)
  • Proficient in statistical software such as Macro Excel or RStudio
  • Teamwork
  • Bilingual: French and English (spoken/written)

Our promise of delight

In return for your commitment to excellence, we offer…

  • Competitive earnings, including commissions and bonuses
  • Social benefits
  • Wellness program
  • Award and recognition programs
  • Innovative and unique training programs
  • Employee discounts

At Birks, you will find a management team that truly cares about your professional growth. You will be empowered to be yourself, in order to offer excellent customer service and to create an experience that will build long-lasting client relationships.


Come join us at Birks, and let your true self shine!

Are you the gem we are looking for?